Nov. 25, 2024 — The Pokémon Company International will return for its 24th consecutive year to the Macy’s Thanksgiving Day Parade® on Nov. 28, 2024, in New York City. Fans can once again catch the beloved Pokémon balloon featuring fan-favorite Pikachu and Eevee riding a Poké Ball-inspired sled along the Parade route, which will culminate at Macy’s Herald Square.
As Pikachu and Eevee are set to ring in the festive season, fans can also engage with the Pokémon brand through a variety of offerings and experiences throughout the holidays, including:
- Fans can dive deeper into the world of the popular Pokémon Scarlet and Pokémon Violet video games with The Hidden Treasure of Area Zero DLC, including Part 1: The Teal Mask and Part 2: The Indigo Disk, which offers unique adventures that make for a perfect game night.
- Fans can discover highly collectable cards featuring brilliant crystalline-inspired illustrations of fan-favorite Pokémon in Scarlet & Violet—Surging Sparks, the latest expansion for the bestselling Pokémon Trading Card Game topping this season’s hot holiday toy wish lists. Those looking to experience the Pokémon TCG digitally can do so with the recently launched Pokémon Trading Card Game Pocket, a new free-to-start app for iOS and Android that reimagines the experience of collecting Pokémon TCG cards in an innovative and easily accessible digital format.
- For a fun family night activity, fans can catch up on the latest episodes of “Pokémon Horizons: The Series,” the first new mainline Pokémon animated series in over 25 years that introduces a new storyline and cast of characters in the Pokémon franchise. All Season 1 episodes are now available to stream on Netflix, with the newest trailer available here.
- A new holiday collection spanning apparel and accessories, home decor, kitchenware and plush — plus an array of gift ideas for all types of Pokémon fans — is now available at Pokémon Center, the premier online destination for official Pokémon merchandise in the U.S., Canada, Australia, New Zealand and the U.K.
The 98th Macy's Thanksgiving Day Parade will air nationwide in the U.S. on NBC and stream on Peacock on Nov. 28, 2024, from 8:30 a.m. to noon in all time zones. Fans can check local listings or visit macys.com/parade for more information. To follow and participate in the excitement, visit @macys on social media and follow #MacysParade.