BELLEVUE, Wash. — April 23, 2024 — Today, The Pokémon Company International unveiled that monpoké, a delightful expression from the Pokémon brand featuring curated, Pokémon-branded baby and toddler offerings, has released in additional markets around the world. Previously exclusive to Asia, the popular monpoké expression has expanded its footprint to reach the littlest Pokémon Trainers with engaging content, licensed merchandise and adorable books highlighting fan-favorite Pokémon like Pikachu, Dedenne, Smeargle and more.
“Pokémon is an iconic cross-generational brand beloved by Trainers worldwide, with many having grown up with the brand and now sharing their fandom with their own children. With the expansion of the popular monpoké expression into more markets, parents around the world will have another playful and adorable way to introduce the Pokémon world to their little ones,” said Heather Dalgleish, senior director of publishing at The Pokémon Company International. “monpoké reflects The Pokémon Company International’s latest efforts to deliver innovative products and experiences that appeal to our diverse fanbase, and we can’t wait to welcome a new generation of young Trainers to the growing Pokémon community.”
“Fun Times on monpoké Island” Entertainment Series
To help parents introduce their young ones to the Pokémon world, The Pokémon Company International released “Fun Times on monpoké Island,” a series of videos starring fan-favorite Pokémon as adorable puppets. Available now on the official Pokémon YouTube channel, this series lets young Trainers join their new Pokémon pals on enthralling adventures across the island and discover the fun that awaits them.
monpoké-Adorned Apparel and Skincare from Bonpoint
Parents and their little ones can discover monpoké with a ready-to-wear collection for newborns, babies and children, as well as a nurturing skincare line, created in collaboration between The Pokémon Company International and French luxury childrenswear label Bonpoint. The capsule collection comprises eight pieces for Trainers between 1 month and 14 years old, and includes a pajama set, sweater, denim jacket, denim cap, tote bag and more. In addition, the skincare range consists of four special-edition products featuring an artfully stylized Pikachu. The Bonpoint skincare range is made in France and suitable for sensitive skin of all ages.
Capturing the playful nature of the monpoké expression with an elevated French touch, both collections are available now at Bonpoint limited locations, as well as bonpoint.com, with select items available at Pokémon Center in the U.S., Canada and the U.K. More information about this unique collaboration is available here.
monpoké Book Titles for Young Children from Scholastic
Young Trainers can explore the Pokémon world with a range of engaging monpoké titles from leading global publisher Scholastic. Featuring soft and sweet illustrations, the monpoké titles introduce young children to new Pokémon friends in a fun and interactive way. The range of picture books and board books star beloved Pokémon including Pikachu, Eevee, Piplup, Dedenne and more. Learn more about the monpoké collection from Scholastic here.
Parents can find “Pokémon Playtime,” a touch-and-feel adventure book, as well as “Pikachu’s First Friends” and “Pikachu Loves” available now where books are sold and at Pokémon Center in the U.S. and Canada, and coming soon to the U.K. The next monpoké title, “Pokémon monpoké: Meet the Friends,” will release on May 7 and is available for preorder now where books are sold.
Additional monpoké experiences and offerings will be released in the future to provide more ways for young Trainers to immerse themselves in the Pokémon world. Parents and fans can stay tuned for more details.
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About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit www.pokemon.com.
About BONPOINT
Following the tradition of iconic luxury Houses, BONPOINT has established a creation and production process where stylists, designers, pattern makers and cutters work in close collaboration to reach excellence. BONPOINT styling turns happiness into an everyday lifestyle.
Since 1975, BONPOINT has remained faithful to its exceptional savoir-faire and core values: the precision of beauty, a passion for quality, and meticulous attention to details and finishes.
BONPOINT is symbolized by two little cherries. This charming, instantly recognizable logo evokes the origin of the fashion house. Legend has it that all the family secrets were whispered at La Cerisaie, the founders’ home nestled among cherry trees in Aix en Provence.
About Scholastic
For more than 100 years, Scholastic Corporation (NASDAQ: SCHL) has been encouraging the personal and intellectual growth of all children, beginning with literacy. Having earned a reputation as a trusted partner to educators and families, Scholastic is the world’s largest publisher and distributor of children’s books, a leading provider of literacy curriculum, professional services, and classroom magazines, and a producer of educational and entertaining children’s media. The Company creates and distributes bestselling books and e-books, print and technology-based learning programs for pre-K to grade 12, and other products and services that support children’s learning and literacy, both in school and at home. With international operations and exports in more than 135 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom libraries, school and public libraries, retail, and online. Learn more at www.scholastic.com.