Press Release

EXPLORE THE NATURAL WONDERS OF THE LENTAL REGION AND UNCOVER THE MYSTERY BEHIND THE ILLUMINA PHENOMENON IN NEW POKÉMON SNAP

Become a Budding Pokémon Photographer
When New Pokémon Snap Launches April 30, Exclusively on Nintendo Switch

REDMOND, Wash., Jan. 14, 2021 – Get ready to visit the many beautiful isles of the Lental region in the New Pokémon Snap game for the Nintendo Switch family of systems. Filled with diverse ecosystems, from dense jungles to vast deserts, the archipelago of the region is an untouched natural marvel, packed to the brim with Pokémon just waiting to be discovered!

In New Pokémon Snap, players will take on the role of a budding Pokémon photographer and work with the Lental region expert, Professor Mirror, and his assistant, Rita, on an ecological survey to photograph Pokémon thriving in nature. In a new trailer released today, additional footage and details were unveiled for New Pokémon Snap, including its April 30 launch date. The trailer can be viewed by visiting https://youtu.be/Mq8Kn6mhUxA

New Pokémon Snap presents a fun twist on a Pokémon adventure, with enchanting gameplay that lets players see some of their favorite Pokémon in a different light,” said Nick Chavez, Nintendo of America’s Senior Vice President of Sales and Marketing. “This new game is a fun addition to the strong lineup of Pokémon titles available on Nintendo Switch, and we can’t wait to see everyone’s pictures when New Pokémon Snap launches on April 30.”

Wild Pokémon are all around and have adapted to thrive in all the various natural expanses of the Lental region. They may be seen living in groups patrolling their territory, wandering serenely on their own or even playing with other Pokémon species. With a careful eye and a photographer’s keen sense of adventure, you’ll be able to spot Pokémon lurking in all sorts of places, including secluded hideaways … and sometimes swooping down suddenly from the sky! Players will be able to interact with Pokémon by throwing a Fluffruit, a tasty fruit found across the region, to catch their attention or watch them eat. You can even use this fruit to help draw out Pokémon into a variety of situations to see how they react. These serendipitous opportunities present a special challenge, and catching them with your camera at the perfect moment may gain you higher scores.

Professor Mirror will evaluate and score players’ photos taken on their adventures. Pokémon photography is evaluated based on the subjects’ poses, how large they appear, how directly they’re facing the camera and where they fall in frame. As players take more photos and fulfill research on their journey, they may see Pokémon look and behave in entirely new ways. Players will have to take many photos and use their highest-scoring shots to fill out their Photodex, a collection of Pokémon photographs.

The untouched depths of the Lental region may sound daunting at first, but don’t worry. Explorers will hop into the NEO-ONE, an auto-driving vehicle, which will steer them across various paths on each island and will help free up time to focus on snapping the perfect shots. Throughout your missions, you may even get to see Pokémon looking and behaving differently than ever before. These special moments are memories to savor, so, luckily, you’ll always have your trusty camera on hand to capture them for Pokémon posterity.

Some Pokémon and vegetation that players may discover will appear to have a special glow. These strange occurrences are found only in the Lental region and are known as the Illumina Phenomenon. Jump into the trusty NEO-ONE and uncover the mystery behind the Illumina Phenomenon!

To learn more about New Pokémon Snap, visit Pokemon.com/NewPokemonSnap. New Pokémon Snap launches in stores, in Nintendo eShop on Nintendo Switch and on Nintendo.com on April 30 at a suggested retail price of $59.99. If players want to begin snapping Pokémon photos as soon as the game launches, pre-order is available beginning today.

Remember that Nintendo Switch features parental controls that let adults manage the content their children can access. For more information about other features, visit https://www.nintendo.com/switch/.

About Nintendo:
The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch system and the Nintendo 3DS family of portable systems. Since 1983, when it launched the Nintendo Entertainment System, Nintendo has sold more than 5 billion video games and more than 779 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy, Game Boy Advance, Nintendo DS family of systems, Super NES, Nintendo 64, Nintendo GameCube, Wii and Wii U systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/.

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