Press Release


Organization Welcomes Raquel Daniels as First Chief Diversity & Social Responsibility Officer

Bellevue, Wash. – Jan. 11, 2024 – The Pokémon Company International published its Social Impact Report outlining advancements and work conducted in 2022 in Corporate Social Responsibility (CSR) as well as Diversity, Equity, and Inclusion (DEI). The full report can be viewed here.

The company has also announced the appointment of Raquel Daniels as its first Chief Diversity & Social Responsibility Officer. The role is responsible for the oversight and advancement of all global CSR and DEI initiatives for the company in the markets where it operates.

“The Pokémon Company International is a very special organization whose mission to deliver the joy of Pokémon to fans around the world is also uniquely aligned with being a good corporate citizen in every way,” said Raquel Daniels, chief diversity and social responsibility officer, The Pokémon Company International. “It is this mission and the people behind it which have ignited my own ‘Passion for Pokémon’ to lead its global DEI efforts and social impact work. I look forward to being part of The Pokémon Company International’s journey and helping to build on the tremendous work they have accomplished to date.”

“We are grateful and honored to have Raquel Daniels join us with her wealth of experience and exceptional leadership as The Pokémon Company International’s first-ever Chief Diversity & Social Responsibility Officer, said Kenji Okubo, president, The Pokémon Company International. “Our commitment to creating and fostering a workplace where everyone is welcome and able to thrive is unwavering. The creation of this role at the very top of our company, and particularly the appointment of an expert such as Raquel, is critical to our success. We’re proud of our efforts to date and Raquel is the ideal leader to help us refine and advance our DEI practices. Pokémon is for everyone and we’re committed to delivering on that promise for both employees and ours fans.”

Highlights from The Pokémon Company International’s 2022 Social Impact Report include:

Corporate Giving:
The Pokémon Company International previously announced a commitment to donate, at minimum, $25 million over five years to organizations dedicated to improving the lives of children and supporting social equity. Progress in 2022 included:

  • $2.5 million in total unrestricted cash donations
  • $8 million+ in product donations
  • 593 nonprofit causes supported

Diversity, Equity, and Inclusion:
The Pokémon Company International added two new Employee Resource Groups including the “Asian, Native Hawaiian, and Pacific Islander (ANHPI) of Pokémon,” and “Neurodiversity + Accessibility Frontier” ERGs, for a total of seven unique ERGs supporting its workforce across the organization.

The Pokémon Company International reduced plastic content in product packaging by nearly 1.4 million pounds.

To learn more about The Pokémon Company International visit


About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit