Bellevue, Wash. — July 26, 2022 — Today, The Pokémon Company International announced an upcoming Halloween campaign inviting Trainers to incorporate Pokémon in their spooky celebrations with themed activations and merchandise across the franchise. To kick off the program, The Pokémon Company International revealed the new Pokémon Trading Card Game: Trick or Trade BOOster Bundle, providing parents and kids with a fun and innovative alternative to candy for trick-or-treating when it launches on Sept. 1, 2022, at participating grocery stores and mass retailers.
“Like the Pokémon brand, Halloween is a holiday that brings families and friends together through fun activities. And with so many parents who grew up with the franchise, this inaugural Halloween campaign will give Trainers across generations another way to connect and bond over their love of Pokémon,” said Andy Hartpence, senior director of brand marketing at The Pokémon Company International. “In the years to come, Halloween will continue to be a celebratory moment for Pokémon, as we treat fans to festive ways to engage with the brand and highlight the much-loved spooky side of the popular and endearing franchise.”
Each Pokémon TCG: Trick or Trade BOOster Bundle includes 40 themed mini booster packs, each containing three cards that highlight a spooky Pokémon — such as Zubat, Gengar, Pumpkaboo, Mimikyu and Polteageist — and feature a Pikachu jack-o’-lantern stamp on every card. Families can enjoy passing out Trick or Trade BOOsters to neighbors and friends, while young Trainers trade cards in search of their favorite ghoulish Pokémon after a night of trick-or-treating.
“The Trick or Trade BOOster Bundle combines two things that families love — Pokémon trading cards and Halloween,” said Tim Moore, senior director of merchandise and retail marketing at The Pokémon Company International. “With the incredible popularity of the Pokémon TCG, this will be a uniquely welcomed candy-alternative in trick-or-treaters’ bags by both kids and parents. We look forward to working with grocery- and mass-retail partners to deliver this enjoyable product that lets kids discover the magic of the Pokémon TCG this Halloween season.”
Outside of the Pokémon TCG, The Pokémon Company International will debut more Halloween celebrations across the franchise, including a new interactive website launching in early September that will serve as the hub for seasonal entertainment and merchandise across the Pokémon brand as they are revealed in the coming months. This website will also include enchanting activities for families to incorporate Pokémon in their Halloween festivities.
Furthermore, Trainers can stay tuned to a new Halloween product collection, spanning home décor, plush, collectibles and more from Pokémon Center — the premier online destination for official, high-quality Pokémon merchandise in the US, Canada, and UK — in the coming months.
In the meantime, Trainers can stay tuned to Pokemon.com for updates and join the conversation online using #PokemonHalloween.
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About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit www.pokemon.com.
Press Release
