Bellevue, Wash. — Aug. 21, 2024 — Today, The Pokémon Company International kicked off Pokéween celebrations for this year’s spooky season with the launch of a new collection of Halloween products from Pokémon Center, the premier online destination for official Pokémon merchandise in the U.S., Canada, Australia, New Zealand and the U.K.
Available at Pokémon Center beginning today, the festive new collection includes a robust range of must-have spooky products, including an eerie-sistible apparel line that features fan-favorite Pokémon in their ghostly glory. Trainers can also get into the festive Pokéween spirit with a new line of home decor, tableware, and accessories, adorning their homes with a Snorlax candy bowl, Gengar string lights, Pichu and Gengar Halloween ornaments, light-up Pokémon tabletop figures and more. In addition, Trainers can look forward to costumed Pokémon plush coming soon to Pokémon Center.
“From fancy to frightful, the new Pokémon Center Halloween collection offers our spirited fans endless ways to celebrate the spooky season with their favorite Ghost-type Pokémon,” said Cindy Ruppenthal, senior director of Pokémon Center and e-commerce at The Pokémon Company International. “Whether through sporting the new Halloween-themed apparel or dressing up their front yards with seasonal Pokémon decor, we can’t wait to see how Trainers choose to celebrate Pokéween this year!”
Trainers can also celebrate Pokéween with the upcoming launch of the 2024 edition of the Pokémon Trading Card Game (TCG): Trick or Trade BOOster Bundles, available beginning Aug. 30. The popular Pokémon TCG: Trick or Trade BOOster Bundle includes an assortment of mini booster packs that provide kids and parents with a fun alternative to candy for trick-or-treaters. Each Pokémon TCG: Trick or Trade BOOster Bundle includes 35 mini packs, each containing three colorful cards — embellished with a Pikachu jack-o’-lantern stamp — from the bestselling Pokémon TCG.
Furthermore, Trainers can show off their love for Pokémon and Pokéween with more products this season, including “Pokémon Primers: Dark Types,” a new addition to the “Pokémon Primers” book series for preschoolers, available for preorder now and releasing on Oct. 29 where books are sold; “Pokémon Primers: Ghost Types,” available now where books are sold; and a new collection of Gengar-inspired headwear from Bioworld, available now at participating retailers.
In addition, fans looking to add to their Pokémon collection can find a seasonal Pikachu, Eevee or Mimikyu plush from Jazwares, available beginning Sept. 1 at participating retailers; and a seasonal Halloween tee for their favorite Pokémon plush from Build-A-Bear Workshop, available now in select Build-A-Bear Workshop stores and coming soon online. Those looking to dress up as their favorite Pokémon this spooky season can check out a wide array of Halloween costumes and accessories from Disguise as well as Kigurumi onesies and hats from Clever Idiots, available now online and at participating retailers.
Outside of Pokémon merchandise, Trainers can look forward to in-game experiences across the franchise launching soon. For more information and to stay up-to-date on upcoming Pokéween festivities, Trainers can visit Pokemon.com/Pokeween, which will be updated for Pokéween 2024 in October. Fans can also join the celebration by using #Pokeween online.
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About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit www.pokemon.com.