Press Release

Pokémon Center Online Store Coming Soon to Australia and New Zealand

Popular E-commerce Arm of The Pokémon Company International Featuring Official, Premium Pokémon Products Expands Market Availability

Bellevue, Wash. May 14, 2024 — Today, The Pokémon Company International announced that its official e-commerce arm, Pokémon Center, will soon be expanding to Australia and New Zealand, offering Trainers in these markets another way to access premium Pokémon merchandise.
Currently available in the U.S., Canada and the U.K., Pokémon Center is the premier online destination for Pokémon products, with something for Trainers of all types and ages. Offerings include the bestselling Pokémon Trading Card Game and items unique to the site, such as plush imported from Japan, collectable figures, apparel and accessories, home decor, kitchenware, outdoor gear, books and more. The popular e-commerce site also features exclusive products from partners like Squishmallows and Funko; licensed apparel and accessories from coveted brands like A.P.C, Bonpoint, Fossil and PUMA; and new seasonal collections released throughout the year.
“Since its initial launch in the U.S. nearly 10 years ago, Pokémon Center has become a fan-favorite destination for Trainers looking to engage with the Pokémon brand and express their fandom in ways that suit their unique interests. We remain committed to delivering a diverse selection of high-quality Pokémon merchandise to as many Trainers as possible, and following successful expansions into Canada and the U.K., are continuing this mission by bringing our e-commerce offerings to Australia and New Zealand,” said Cindy Ruppenthal, senior director of Pokémon Center and e-commerce at The Pokémon Company International. “We are incredibly grateful to the community for their continuous support and love for Pokémon Center, allowing us to expand into additional regions and bring the joy of Pokémon to more Trainers around the world.”
In addition to its growing portfolio of products available online, Pokémon Center has delighted fans through various in-person experiences, including stores at Pokémon International Championships events — with the next being held next month in North America — as well as interactive pop-up installations in London.
Pokémon Center in Australia and New Zealand will soft launch soon, with the official release in these markets following shortly thereafter. Those interested in being kept apprised of future Pokémon Center updates in these regions can sign up for email newsletters at


About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit