Aug. 3, 2026– The Pokémon Company International today announced the expansion of its Pokémon Club program into two new channels, extending its reach to young learners and educators across the United Kingdom, the United States, and Canada.
Developed in 2025, Pokémon Club is a program that provides young players of all skill levels with tools to learn and develop skills through playing the Pokémon Trading Card Game (TCG) and other Pokémon-themed activities. In these friendly, inclusive spaces, players can learn strategic thinking and social-emotional skills through their passion for Pokémon. Playing the Pokémon TCG can inspire teamwork and creativity, from exciting battles to collecting cards. The Pokémon Club program encourages younger players to build lifelong friendships and hone key life skills alongside fellow Pokémon Trainers.
Building on the program's success through its initial partnership with the American Library Association (ALA), the Pokémon Club program is expanding through two partnerships in 2026:
- The Pokémon Club program will now be available at participating primary schools in the UK beginning September 1st. This will be in partnership with SUPER., an award-winning kids and family creative agency with over 15 years of experience creating engaging educational materials for school clubs across the UK.
- Effective immediately, the Pokémon Club program will be available directly to K–12 educators through ISTE, expanding access to classrooms and learning environments across the United States and Canada in addition to existing library-based clubs through ALA.ISTE guides and inspires educators to create purposeful, high-quality learning experiences that reflect each learner's skills, interests, and identities through aligned instructional strategies, technology, and educator practice.
"We are excited to expand our partnerships to help more young fans experience the joy and community of Pokémon," said Barry Sams, Vice President of Game Development and Community Engagement at The Pokémon Company International. "We're looking forward to partnering with schools and libraries through the Pokémon Club program to create welcoming and inclusive spaces where children and youth build friendships, develop strategic thinking, and strengthen social-emotional skills through play."
These expansions reflect The Pokémon Company International's ongoing commitment to creating meaningful learning experiences that combine the fun of Pokémon with opportunities to build social and problem-solving skills.
Interested librarians and K-12 educators can learn more, including how to apply for a Pokémon Club program, on the official Pokémon website.
About The Pokémon Company International
The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, please visit www.pokemon.com.
About the International Society for Transforming Education
The International Society for Transforming Education is a nonprofit that guides and inspires educators to create purposeful, high-quality learning experiences that reflect each learner's skills, interests, and identities through aligned instructional strategies, technology, and educator practice. Through a global community of educators, evidence-based standards, trusted professional learning, independent journalism, leading authors, and research-driven insights, we provide unparalleled support across curriculum, instruction, and educational technology.
ISTE serves 80,000+ educators across 85+ countries — with the ISTE Standards formally referenced or adopted in all 50 U.S. states — helping instructional leaders invest with confidence, educators teach with purpose, and solution providers deliver meaningful impact, so every student is prepared for success in school and beyond. Learn more at iste-ascd.org.
About SUPER.
SUPER. is an award-winning creative media agency that brings innovative, educational content from some of the most recognized global brands into the classroom, giving teachers new ways to engage their students. Learn more at super-ideas.co