Press Release


 Celebrity Judge Michelle Visage Revealed to Pick the Best from the Rest and Celebrate Our Beloved Animal Companions

Bellevue, WA—October 19, 2021—Today, The Pokémon Company International announced one of this year’s most unmissable contests: the Pokémon presents Super Pet Contest!

Inspired by the Super Contest Shows featured in Pokémon Brilliant Diamond and Pokémon Shining Pearl—available November 19, 2021 exclusively on Nintendo Switch systems—The Pokémon Company International brings the Sinnoh region’s in-game contest shows to life with a digital contest that celebrates our beloved pets by putting them in the spotlight. Seasoned Super Contest Show fans and newcomers alike don’t have to wait long, because submissions for the Pokémon presents Super Pet Contest are open now!

How to Enter
Until November 9, 2021 at 012:01 a.m. PST, animal lovers and Pokémon fans from the US, UK, France, and Germany can enter photos of their pets into three categories. Animal companions of all shapes and sizes from participating territories will have a chance to win some amazing Pokémon prizes.[1]

The three categories celebrating CLEVERCUTE, and COOL pets are now accepting submissions on the Pokémon presents Super Pet Contest website, so prepare yourselves for one of the most adorable contests of all time!

New photos will be displayed daily, so check in throughout the contest to vote for your favorite photos up to 10 times per day. The more love you share for the contestants’ furry (and non-furry) friends, the more you’ll help Trainer Michelle pick the best in show! Also, be sure to check out the official Pokémon social channels throughout the contest period as we highlight some of our favorite entries and feature exclusive content from our exciting celebrity judge.

Superstar Judge
No superstar contest is complete without a fabulous celebrity judge! Today, The Pokémon Company International officially revealed that Michelle Visage will be guest judging this unmissable celebration of cleverness, cuteness, and coolness.

Michelle Visage is a global TV sensation, a pop legend, and an all-around superstar. Bringing her glitz, glam, and internationally renowned judging acumen to a whole new level, Trainer Michelle knows what it takes to be wowed by clever showmanship, cute looks, and a cool attitude.

Trainer Michelle adds, “Our house is full of Pokémon fans and animal lovers—including our two dogs, Romeo and Daisy—so this event is such a fun way to celebrate the joy that animal companions bring to families all over the world. I can’t wait to see all of the amazing animals that people are lucky enough to call their friends, so it’s going to be really hard to choose the winners!”

There are four incredible prizes up for grabs within each category. The winners will be announced on 16 November 2021 during an exciting Winners’ Ceremony hosted on the official Pokémon YouTube channel. Prizes include Pokémon Brilliant Diamond & Pokémon Shining Pearl Dual Packs, Nintendo Switch Lite Dialga & Palkia Editions, and more! Visit the contest website for more information on prizes, and how to enter:


[1] By entering photos to the contest, you will be granting a license for the images of your pet to be shown on the site and shared on social media. The contest closing date is 9 November 2021 at 08:01 a.m. GMT. Photo entries are subject to vetting in compliance with the Photo Guidelines, as found here. Maximum of ten (10) photo upload entries per person. Only entrants in the UK, France, Germany, and the US may enter the contest. No purchase necessary. Entrants under 18 years old must get parents’ or guardians’ permission to participate in the contest. Full terms and conditions apply and can be found here.

About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit

About Nintendo:
Nintendo Co., Ltd., headquartered in Kyoto, Japan, has created franchises that have become household names worldwide, including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Pokémon™, Animal Crossing™, Pikmin™ and Splatoon™, through its integrated hardware and software products. Nintendo aims to deliver unique, intuitive entertainment experiences for everyone, manufacturing and marketing video game devices such as the Nintendo Switch™ family of systems, developing and operating applications for smart devices, and collaborating with partners on a range of other entertainment initiatives like visual content and theme parks. Nintendo has sold more than 5 billion video games and over 790 million hardware units globally. From the launch of the Nintendo Entertainment System™ more than 30 years ago, through today and into the future, Nintendo’s continuing mission is to create unique entertainment that puts smiles on the faces of people all over the world. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at