Press Release

Pokémon Sleep Celebrates Ten Million Downloads

In-Game Commemorative Gift Marking the Milestone and New In-Game Event Coming Soon

Bellevue, Wash. — August 25, 2023 — The Pokémon Company International announced today that Pokémon Sleep, the sleep tracker app that turns sleep into entertainment, has been downloaded more than ten million times worldwide since launching in late July 2023 for iOS and Android devices.

Ten Million Download Commemorative Gift
To commemorate this milestone, from 5:00 a.m. UTC on Friday, August 25 (10:00 p.m. PDT on Thursday, August 24), to 5:00 a.m. UTC on Friday, September 22 (10:00 p.m. PDT on Thursday, September 21), players will be able to collect a special in-game gift including a Good Camp Ticket, a special item that lets you borrow a Good Camp Set for seven days to aid your research and help you raise Snorlax, a core component of the gameplay.​ The Ten Million Download Commemorative Gift will be available for all users, and contains the following:

  • Sleep Points ×1,000
  • Good Camp Ticket ×1​
  • Poké Biscuits ×5
  • Ingredient Ticket S ×3
If you log in during the distribution period, you can accept your gifts by selecting Main Menu from the home screen, and then tapping on the gift box in the upper right of the menu screen.
Gifts sent to the gift box must be claimed within the next 90 days. After 90 days have passed, the gifts will be automatically erased.
In-Game Good Sleep Day Event Coming Soon
The Good Sleep Day event will be held in-game from Wednesday, August 30, until Friday, September 1, 2023[1]. During this time, Drowsy Power will be multiplied by 1.5 during the event, except on the day of the full moon (Thursday, August 31), when Drowsy Power will be multiplied by two. Users may be able to draw in more Pokémon or see rarer sleep styles the greater this Drowsy Power grows.​ A Good Sleep Day event will be held once a month for a total of three days: on the day of the full moon and the days before and after it.

To play Pokémon Sleep, players place their smartphone or Pokémon GO Plus + device by their pillow and go to sleep[2]. When they wake up, they can check the results of the sleep tracking, study the sleep styles of the Pokémon that have appeared, and work together with Pokémon sleep researcher Professor Neroli to record them in the Sleep Style Dex.

Learn more about Pokémon Sleep and the Pokémon GO Plus + device at

[1] Event period:
  • Day 1, Wednesday, August 30, at 4:00 a.m. to Thursday, August 31, at 3:59 a.m. local time.​
  • Day 2 (the night of the full moon), Thursday, August 31, at 4:00 a.m. to Friday, September 1, at 3:59 a.m. local time.​
  • Day 3, Friday, September 1, at 4:00 a.m. to Saturday, September 2, at 3:59 a.m. local time.​
[2] Don’t place your device under your pillow or blankets, as it may overheat.
Pokémon Sleep is intended for entertainment purposes only and is not intended for use in detection, diagnosis, or treatment of any medical condition or disease.


About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit
About Nintendo
Nintendo Co., Ltd., headquartered in Kyoto, Japan, has created franchises that have become household names worldwide, including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Pokémon™, Animal Crossing™, Pikmin™ and Splatoon™, through its integrated hardware and software products. Nintendo aims to deliver unique, intuitive entertainment experiences for everyone, manufacturing and marketing video game devices such as the Nintendo Switch™ family of systems, developing and operating applications for smart devices, and collaborating with partners on a range of other entertainment initiatives like visual content and theme parks. Nintendo has sold more than 5.6 billion video games and over 800 million hardware units globally. From the launch of the Nintendo Entertainment System™ more than 30 years ago, through today and into the future, Nintendo’s continuing mission is to create unique entertainment that puts smiles on the faces of people all over the world. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at