Bellevue, Wash. — Feb. 24, 2023 — Today, The Pokémon Company group unveiled a new character named Friede and his partner Pokémon, Captain Pikachu, who will star in the recently revealed Pokémon animated series debuting around the world beginning in 2023.
Friede, a Pokémon Professor, and Captain Pikachu will assist and battle alongside the new series’ dual protagonists — Liko from the Paldea region and Roy from the Kanto region in the New Zealand version of the show — on thrilling adventures across the Pokémon world while unraveling the mysteries of Liko’s pendant and Roy’s Poké Ball.
“As the Pokémon world expands and evolves, fans will be able to embark on a new journey of action, adventure and friendship through the eyes of unique characters like Friede and Captain Pikachu when the next animated series begins premiering later this year,” said Taito Okiura, vice president of marketing for The Pokémon Company International. “For 27 years, Pikachu has been synonymous with the Pokémon franchise, and we look forward to seeing this beloved Pokémon continue to have a significant presence in the animated series and remain an icon for the brand.”
More details regarding the upcoming Pokémon animated series will be announced in the future.
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit www.pokemon.com.