Press Release


Additional Pokémon Merchandise, In-Game Experiences, and Other Activations Across the Franchise Launching Soon to Celebrate Pokéween 

Bellevue, Wash. — September 1, 2023 — The Pokémon Company International is inviting Trainers to celebrate Pokéween this spooky season with the launch of this year’s Pokémon Trading Card Game (TCG): Trick or Trade BOOster Bundle, available now at participating retailers and online at Pokémon Center in the U.S., Canada and the U.K.
Introduced for the first time in 2022, the Trick or Trade BOOster Bundle is back by popular demand and includes an assortment of mini booster packs that provides kids and parents with a fun alternative to candy for trick-or-treaters. Each Trick or Trade BOOster Bundle contains three cards from the Pokémon TCG—embellished with a Pikachu jack-o’-lantern stamp—and features a new assortment for 2023, including fan-favorite Pokémon Pikachu and Mimikyu. Trick or Trade BOOster Bundles will be newly available in the U.K. this year, in addition to the U.S., Canada and Australia.
“The best-selling Pokémon Trading Card Game continues to be one of the most sought-after items by kids and families,” said Barry Sams, vice president of the Pokémon Trading Card Game at The Pokémon Company International. “Following the success of the Trick or Trade BOOster Bundle in 2022 in the U.S., not only can trick-or-treaters look forward to getting the Pokémon TCG in their Halloween hauls again this year, but they can also celebrate Pokéween in a variety of ways as we continue to lean into the spooky season across the brand.”
To continue celebrating Pokéween all season long, Trainers can also look forward to the following merchandise offerings and in-game experiences.
New Pokéween Merchandise Launching Soon
In honor of Pokéween, Pokémon Center—the premier online destination for official Pokémon merchandise—will launch a new collection of seasonal merchandise. The collection includes festive home décor, costumed Pokémon plush and a range of bewitching apparel. Featuring spooky Pokémon-styled pumpkins and designs inspired by vintage pulp horror movies, Pokémon Center’s new home décor products, along with the new seasonal plush, will be available in the U.S., Canada and the U.K. beginning September 6, followed by the moody, pop-punk apparel line launching on September 14.
Trainers can also show off their love for Pokémon and Pokéween with more products launching this season, including “Pokémon Primers: Ghost Types,” a new addition to the “Pokémon Primers” book series, available for preorder now and releasing on October 17 where books are sold; the Pokémon Halloween Calendar 2023 from Jazwares, available now at participating retailers; a Mimikyu plush from Build-A-Bear Workshop, available now in Build-A-Bear Workshop stores and online; and a wide array of Halloween costumes and accessories from Disguise, available now online and at participating retailers.
Get an Electric–Tera Type Mimikyu in Pokémon Scarlet or Pokémon Violet
Trainers in the U.S. and Canada can stop by their local GameStop store to pick up a code that will let them add an Electric–Tera Type Mimikyu to their team in Pokémon Scarlet or Pokémon Violet. Codes will be available in-store in October, and only while supplies last. Additional details will be revealed at a later date.
Pokéween-themed Activities in Pokémon GO
To celebrate Pokéween in Pokémon GO, players will see an increased number of Ghost-type Pokémon in addition to costumed Pokémon, receive various bonuses, and more. Pokémon GO in-game events will take place throughout October, and additional details will be revealed at a later date.
Pokéween Coming to Pokémon Sleep
Pokéween will be coming soon to Pokémon Sleep. Players will find more Ghost-type Pokémon gathered when they conduct sleep research in the morning, receive various bonuses, and more. In addition, players can look forward to a Pokémon Sleep in-game event in late October. Additional details for the event will be revealed at a later date.
Mimikyu and New Battle Pass Coming to Pokémon UNITE
Mimikyu will join the fray in Pokémon UNITE in October. In addition, the next Pokémon UNITE battle pass will be available starting in October. Players will be able to complete unique missions to earn rewards. Additional details will be revealed at a later date.
Celebratory Animation Marathon Coming to Twitch
Trainers can tune in to for a weekly animation marathon every Tuesday between October 3 and October 31 to stream spooktacular episodes of the Pokémon animated series.
For more information and to stay up to date, Trainers can visit, which will be updated for Pokéween 2023 at the beginning of October. Fans can also join the celebration by using #Pokeween online.


About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment and the official Pokémon website. Pokémon was launched in Japan in 1996, and today is one of the most popular children’s entertainment properties in the world. For more information, please visit