Bellevue, Wash. — March 31, 2023 — As part of its yearlong brand campaign, The Pokémon Company International is giving Trainers around the world another way to “Pokémon Together” by spotlighting various Pokémon throughout 2023, inviting the community to discover and learn more about unique Pokémon across the franchise. The first “Discover Pokémon Together” program kicks off today and features the Normal-type Pokémon Lechonk, which was introduced in the hit Pokémon Scarlet and Pokémon Violet video games.
In celebration of “Discover Pokémon Together: Lechonk,” The Pokémon Company International released a new video highlighting the endearing Pokémon’s gourmand sensibilities as it searches for Berries in its natural environment. Fans can learn more about Lechonk here.
In addition, Trainers can discover Lechonk through a variety of product offerings and in-game events beginning today and continuing through April 2023.
Pokémon TCG: Scarlet & Violet Expansion Released with Celebratory Promotions
Trainers will have the opportunity to discover Lechonk by playing the newest expansion for the best-selling Pokémon TCG, Scarlet & Violet, available beginning today in booster packs, Elite Trainer Boxes, and special collections at participating retailers worldwide, including Pokémon Center in the U.S., Canada, and the UK. Inspired by the Pokémon Scarlet and Pokémon Violet video games, the new expansion adopts an updated take on Pokémon ex, a gameplay mechanic featuring Pokémon with high HP as well as powerful attacks and Abilities, and introduces Tera Pokémon ex to the Pokémon TCG.
To celebrate the launch of the Scarlet & Violet expansion, Trainers can visit Best Buy in the U.S., GameStop in the U.S. and Canada, and EB Games in Australia and New Zealand to pick up a special Scarlet & Violet promo card featuring Lechonk with any qualifying online or in-store Pokémon TCG purchase of $15 or more. The promo card is available starting today while supplies last.
Furthermore, Trainers can add a Flying–Tera Type Lechonk to their Pokémon Scarlet or Pokémon Violet game by picking up a download code from GameStop in the U.S. and Canada or EB Games in Australia and New Zealand. Download codes will be available in-store and online while supplies last.
Pokémon Center Launches Lechonk-inspired Merchandise Collection
Fans can display their love for Lechonk with a new collection of Lechonk-inspired apparel and accessories, available now only at Pokémon Center, the premier online destination for official Pokémon merchandise in the U.S., Canada, and the UK. The collection includes shirts, hats, pins, plush and a Pokémon TCG playmat featuring Lechonk in its natural habitat while eating the most fragrant wild grasses and the richest Berries.
Lechonk-themed Activities in Pokémon UNITE
To discover Lechonk in Pokémon UNITE, players can throw a Berry among Lechonk to receive a Lechonk-themed frame, stickers, and other items at no cost from March 30, 2023, at 5:00 p.m. PDT to April 17, 2023, at 5:00 p.m. PDT.
Celebratory Animation Channel Available Now on Pokémon TV
In honor of Lechonk’s love of the richest berries, Trainers can find a special channel on Pokémon TV featuring episodes of the Pokémon animated series that spotlight Pokémon berries. Episodes are streaming from now until April 14 on the Pokémon TV app, available for mobile devices and the Nintendo Switch™ system, and at watch.pokemon.com.
To join the conversation and “Discover Pokémon Together: Lechonk” with Trainers worldwide, fans are invited to use #PokemonTogether online.
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment and the official Pokémon website. Pokémon was launched in Japan in 1996, and today is one of the most popular children’s entertainment properties in the world. For more information, please visit http://www.pokemon.com.