Herzogenaurach, Germany; November 8th, 2022 – Today, PUMA, in collaboration with The Pokémon Company International, announces its creative collection featuring the incredible world of Pokémon. PUMA takes inspiration from fan-favorite Pokémon – including Pikachu, Bulbasaur, Charmander, Squirtle, and Gengar – for the new collection featuring iconic graphics and playful attention to detail.
The collection’s sneakers focus on these beloved Pokémon from the globally popular entertainment franchise, as highlighted by the PUMA Slipstream Charmander as well as PUMA’s Suede, Rider FV, and TRC Blaze Court, which are inspired by Pikachu, Bulbasaur, Squirtle, and Gengar. Through the footwear range, Pokémon fans will find hidden details on the tongue label, insole, and heel.
For the accompanying apparel, textured prints add a tactile detail to items like a sherpa jacket and sweatpants, while Pokémon graphics are featured across an assortment of cotton T-shirts, relaxed crews, and hoodies. Lastly, accessories are included in the form of collaborative beanies and messenger bags.
In addition, an exclusive capsule collection from the PUMA x Pokémon collaboration - featuring RS-X Pikachu trainers and select apparel, footwear, and accessories - will be available at Foot Locker and Pokémon Center, the premier online destination for official high-quality Pokémon merchandise in the US, Canada, and UK.
For the launch of the collection in the U.S., PUMA and Foot Locker Inc. are partnering with The Pokémon Company International and Niantic, publisher of the popular Pokémon GO mobile game, to turn 400 Foot Locker, Champs Sports and Kid’s Foot Locker stores across the U.S. only and the PUMA NYC flagship store on 5th Avenue into Gyms and Poké Stops in Pokémon GO, for the next six months starting today.
Offered up in family sizing, the PUMA x Pokémon collection will be available in North America exclusively at PUMA.com, the PUMA NYC flagship store, Foot Locker, Kid’s Foot Locker and Champs starting November 12th, with retail prices ranging from $30 to $130 and also available at additional worldwide retailers.
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Media Contact:
Alberto Turincio, Sportstyle PR Global – alberto.turincio@puma.com
About Pokémon
Niantic builds augmented reality technology that powers the real-world metaverse. Our Lightship platform is the world’s first scaled AR platform, enabling developers around the world to create sophisticated AR experiences for phones and eventually AR glasses. Lightship is also the foundation for Niantic's hit games, including Pokémon GO, Pikmin Bloom and Ingress. For more information, visit nianticlabs.com and @nianticlabs.