Press Release

NEW POKÉMON SNAP AVAILABLE NOW

REDMOND, WA—April 30, 2021—The beautiful isles of the Lental region are ready for adventurous photographers to explore. Pokémon Trainers are invited to discover the mystery behind the Illumina phenomenon in the New Pokémon Snap game, now available for the Nintendo Switch and Nintendo Switch Lite systems.
 
New Pokémon Snap Gameplay Experience:
As a budding Pokémon photographer, you have arrived in the Lental region to participate in a Pokémon research program alongside the region’s expert, Professor Mirror, and his assistant, Rita. You’ll be helping them with their ecological survey to photograph Pokémon thriving in nature. You’ll venture from island to island riding in your trusty vehicle NEO-ONE, discovering wild Pokémon in their lush, natural habitats.
 

  • A New Region to Explore — Take plenty of pictures as you look around your surroundings and show the photos you’ve taken to Professor Mirror to increase your research level for each course. As your survey progresses, you’ll be able to visit new islands in the Lental region.
 
  • Start Your Research — Professor Mirror will evaluate your photography prowess as you investigate the mysterious Illumina phenomenon and build your very own Pokémon Photodex. Each of your photos will be assigned a star rating of one to four stars based on the rarity of the Pokémon behavior captured. Each photo’s total score—based on metrics like the Pokémon’s pose, size, direction it’s facing, and position in frame—will be expressed by the color of those stars. Higher scores will earn rarer colors. If you see a Pokémon doing something interesting, hit that shutter right away!
 
  • Tools to Help with Photography — Your research camera not only takes photos but also helps you communicate and analyze data, which will come in handy during your research. By analyzing the surrounding area with the in-game camera’s scan feature, you can spot hiding Pokémon and locate nearby points of interest. Some Pokémon may even react to the scan’s sound and signal. The tunes played via the camera’s melody feature may also awaken sleeping Pokémon or even prompt them to start dancing!
 
  • Interact with Pokémon in New Ways — Fluffruit is a sweet, delicious fruit found in the Lental region. Pokémon absolutely love these and may eat one if you throw it near them. You may also find Fluffruit useful for coaxing Pokémon out of hiding or enticing them to move somewhere. Illumina orbs are something Professor Mirror invented. There are a few varieties of them, and it seems you’ll be using different orbs on each island. If you throw one at a Pokémon or a crystabloom—a flower that grows only in the Lental region—you can witness the Illumina phenomenon firsthand. When an affected Pokémon enters what’s called the Illumina state, their life energy is stimulated, which may trigger other special ecological effects.
 
  • Connect with Players across the Globe — Via the in-game Internet menu, you can show off photos you took in the game and compete with players all over the world. You can use the re-snap and photo editing functions to adjust your photos brightness, blur, zoom, add filters, add stickers and more. As more players see your uploaded photos, you may receive more and more Sweet! medals. You can press the Sweet! medal button to award some to other players’ photos, so send medals to any great pictures you find.1

 
In celebration of the launch, Trainers can visit the Explore the Lental Region site to learn about different Pokémon interactions and habitats in the game and earn My Nintendo Platinum Points as they click through eight different spots on the site’s map. Exploring the various locations will also unlock special photo frames available only on the site—each inspired by different parts of the Lental region—so Trainers can decorate their selfies and share directly to their social channels.

For more information about New Pokémon Snap, please visit Pokemon.com/NewPokemonSnap.
 

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Pokémon:
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit www.pokemon.com.
 
Nintendo:
Nintendo Co., Ltd., headquartered in Kyoto, Japan, has created franchises that have become household names worldwide, including Mario, Donkey Kong, The Legend of Zelda, Metroid, Pokémon, Animal Crossing, Pikmin and Splatoon, through its integrated hardware and software products. Nintendo aims to deliver unique, intuitive entertainment experiences for everyone, manufacturing and marketing video game devices such as the Nintendo Switch family of systems, developing and operating applications for smart devices, and collaborating with partners on a range of other entertainment initiatives like visual content and theme parks. Nintendo has sold more than 5 billion video games and over 779 million hardware units globally. From the launch of the Nintendo Entertainment System more than 30 years ago, through today and into the future, Nintendo’s continuing mission is to create unique entertainment that puts smiles on the faces of people all over the world. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/.
 
Nintendo Switch Online membership (sold separately) and Nintendo Account required for online features. Not available in all countries. Internet access required for online features. Terms apply. nintendo.com/switch-online