POKÉMON CENTER TEAMS UP WITH BEAR WALKER FOR NEW SKATEBOARD COLLECTION
Pokémon Center X Bear Walker Limited Edition Custom Skateboards Launch Early February
Bellevue, WA – January 27, 2020 – A new series of limited edition Pokémon-themed skateboards is on the way from skateboard industry craftsman, Bear Walker, The Pokémon Company International announced today. The collection of custom skateboards featuring popular Pokémon from the iconic entertainment franchise will be available exclusively on PokemonCenter.com, the premier online destination for premium Pokémon merchandise in the US, beginning February 11, 2020.
Series 1 of the Pokémon Center X Bear Walker collection will feature five unique decks, each representing a popular Pokémon. In anticipation of the launch, The Pokémon Company International and Bear Walker unveiled the skateboards today featuring Charizard, Gengar, Gyarados, Mewtwo and the iconic Pokémon, Pikachu.
“Pokémon is highly recognizable with a massive fanbase in the skateboard community, including myself, so for this collection I wanted to make more than a traditional branded deck,” said Bear Walker. “I’m setting out to make functional works of art featuring Pokémon and iconography that fans love in the custom style my decks are known for.”
The collaboration between Bear Walker and Pokémon Center marks the first capsule collection of its kind for PokemonCenter.com in the US as well as the first premium skateboards created for fans.
“PokemonCenter.com is on a mission to deliver new and unique ways for Pokémon fans to express their passion for the brand with premium merchandise and this collaboration with Bear Walker is the perfect way to continue delivering on this promise,” said Cindy Ruppenthal, director of e-commerce at The Pokémon Company International. “We couldn’t be more excited to show fans what Bear has planned for these Pokémon skateboards featuring his famous eye for meticulous craftsmanship and cutting-edge innovation.”
PokemonCenter.com also launched a landing page today where fans can learn more and sign up to receive updates about the skateboards including availability leading up to launch. Fans can visit the site at PokemonCenter.com/Bear-Walker and follow @BearWalkerOfficial on Instagram for additional updates.
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit www.pokemon.com.
About Bear Walker
Bear Walker Industries, LLC designs and crafts premium skateboards using patent-pending techniques to combine pop culture with skate culture in the form of functional artwork. Founded in 2016, Bear Walker boards have eliminated the need for grip tape and continue use the latest in technology to push the boundaries of what a skateboard can be. Visit bearwalker.com to meet the team and browse our collection of boards and accessories.